A tough economy can reveal surprising opportunities…
As your competitors reduce expenses, they often cut muscle, not fat – their marketing is weaker, suppliers are unhappy and customers disappointed. It’s a great chance to be the best!
1. Move closer to customers. Chances are, competitors have cut their marketing. But you can be one of the few that sends a regular email or text-message, or updates the Facebook page every day. You probably have hundreds of contact emails already – now’s the time to put them to work. Your 4-Hour Marketing Person now makes even more sense. This is NOT the time for hard-sell – keep it personal, friendly and regular. Why not post out half a dozen postcards tomorrow, to favourite customers?
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