Omni-channel retailing and affiliate marketing

Scott Allan From RetailBiz.Com.Au Talks about Omni-Channel Retailing and Affiliate Marketing:

The smart retailer with an omni-channel strategy will make sure that each online and offline destination the customer visits is consistent and reflects where the consumer is at in the decision process. This way, the retailer can present the right offer at the right time through the right channel on the right platform.

The rise of the omni-channel retailer has resulted in a new category of consumers known as omni-channel shoppers. Omni-channel shoppers use all of the available online and offline channels simultaneously to conduct research, find the best deal and make their purchases in the way that’s most convenient for them.  Affiliate sites today — fashion sites, blogs, loyalty sites and coupon sites — are a key stop on the path to purchase. 

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